The work is the pitch.

Brands told in full. The archive keeps the receipts. Everything here had to earn shelf space, command a premium, or age into an asset.

Craft brewing

Camp Beer Co.

A beer for people who'd rather be outside.

Camp Beer Co. River Monster Hazy IPA can in splashing water among pine cones
Camp Beer Co. brewery and tasting room exterior, with guests on the patio
ScopeStrategy, identity, packaging, web
SectorCraft Brewing, British Columbia

How a taproom favourite earned the packaging to compete on a shelf, without losing the campfire.

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Omnichannel Brand + Packaging + Environmental + Digital

Hi-Five Chicken

Bold flavour, high energy, built to scale.

ScopeBrand strategy, guidelines, packaging, environmental, website, social + campaigns
SectorQuick Service Restaurant

A full QSR brand system built to stay recognizable as it scales across franchise locations.

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Hi-Five Chicken branded bag, fries and drink in front of a neon storefront
Two Hi-Five Chicken sandwiches held over branded packaging
Brand Strategy + Identity + Packaging + Web

XeroStrip

Better sleep, better health, better living.

XeroStrip Instagram post and brochure spreads for a dry-mouth brand
XeroStrip Dry Mouth Strips box with bold green X, surrounded by mint leaves
ScopeBrand strategy, positioning, identity, packaging, creative direction, go-to-market
SectorOral care CPG, direct to consumer

A direct-to-consumer dry-mouth brand built from strategy through identity, packaging, and launch.

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Waste Management & Environmental Services

Go Disposal

A waste management brand built on responsibility and efficiency.

ScopeBrand strategy, positioning, identity system
SectorWaste Management & Environmental Services, British Columbia

How a waste management company became a brand standing for environmental responsibility and operational excellence.

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Go Disposal monogram, a stacked G and O in cream on black
Go Disposal GO wordmark in cream on a warm gold background
CPG System + Brand Identity

Bakestone Brothers

An artisan bakery, built for the national shelf.

Bakestone Brothers pita packaging range on a market table with spices and olives
Bakestone Brothers Be All Bagels package beside toasted everything bagels
ScopeBrand refresh, packaging system
SectorBrand identity, packaging architecture, retail system

A heritage bakery identity and packaging architecture that scaled across nearly 90 SKUs in Canada and the US.

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Brand Strategy + Identity + Website

Next Step Advisors

Helping family businesses navigate change.

ScopeBrand strategy, positioning, naming and descriptor, identity, website, collateral
SectorProfessional services, family enterprise advisory

A brand and identity that moved a family-business advisory firm from its founder's name to an independent brand built to scale.

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Next Step Advisors logo, before and after the rebrand
Next Step Advisors family enterprise advising brochure, cover and inside spread
CPG System + Brand Identity

Goldy's Overnight Oats

Approachable nutrition, with a character to carry it.

Goldy's Overnight Oats Three Little Blueberries cup beside a bowl of oats and berries
Goldy's Overnight Oats cups stacked with apple and cinnamon, spoon lifting oats
ScopeBrand strategy, identity, illustration, packaging system
SectorBreakfast CPG

A character-led breakfast brand built to make nutrition feel warm, not clinical.

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CPG System + Brand Identity

Meridian Smokehouse

A jerky brand with a sense of direction.

ScopeBrand strategy, identity, brand architecture, packaging system
SectorSnack CPG

A premium jerky brand and sub-brand architecture built to scale across the dried-meat category.

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Meridian Smokehouse beef jerky pouches in three flavours with jerky on a slate board
Hand holding three Meridian Smokehouse beef jerky pouches against a BC mountain lake
Brand Identity + Packaging

Wild Coast Fruit Co.

Pacific roots, made shelf-ready.

Wild Coast Fruit Co. hand-lettered logo over a bed of blueberries
Wild Coast Fruit Co. dried blueberry and cranberry pouches on a wave-splashed rock
ScopeNaming, logo, brand strategy, packaging, photography direction, web + digital
SectorDried Fruit CPG

A Pacific Northwest fruit brand built ground-up, from the name to the packaging to the web.

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CPG System + Brand Identity

Zubi Nutrition

Nutrition that feels like a yes, not a no.

ScopeBrand strategy, identity, packaging system, digital
SectorWellness CPG

A supplements brand that makes nutrition feel empowering, across capsules, gummies, and powders.

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Zubi Apple Cider Vinegar Gummies bottles on a board with fresh apples
Two bottles of Zubi Apple Cider Vinegar Gummies with apples and scattered gummies
Packaging + Brand Strategy + Social

Vasanti Estates

Heritage grapes. Modern luxury. A family winery built to be remembered.

Vasanti Estates wine bottle with lotus foil mark on a table with grapes and cheese
Hands holding a Vasanti Estates Copper wine bottle with illustrated lotus label
ScopeBrand strategy, label design, print setup, special edition design, gift packaging, social support
SectorWine / Beverage / CPG

A from-scratch Okanagan wine brand built on three generations of grape growing, designed to feel premium from the first glance on shelf.

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Label System + Illustration

Mariner Brewing

Every beer, a new destination.

ScopePackaging label system, illustration direction, naming, brand storytelling
SectorCraft Brewing

A narrative label system that grew across nearly 20 SKUs over two years.

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Mariner Brewing flight of four beers with matching can labels behind
Hand holding a Mariner Brewing Drops of Jupiter Altbier can
Brand Strategy + Identity + Digital + Marketing

Orogen Royalties

A junior royalty company with a genuine edge, built to be seen.

Orogen Royalties wordmark over a dark red mountain landscape
Orogen Royalties stationery: letterhead, business cards and envelope
ScopeBrand strategy, logo and identity, website direction, advertising direction, go-to-market strategy
SectorMining / Junior Royalty / Investor Relations

A full brand and marketing strategy for a newly formed junior mining royalty company launching into a crowded, credibility-driven space.

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Brand, Packaging + Promotional Strategy

Lighthouse Brewing Company

From a house of brands to a brand with a story.

ScopeBrand strategy, positioning, brand architecture, packaging direction
SectorCraft Brewing

A strategic repositioning that moved an established BC brewery from a house of brands to a branded house.

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Lighthouse Brewing Company Numbskull Imperial IPA bottle range on ice
Lighthouse Brewing Company badge logo with lighthouse and mountains, est. 1998
Brand Identity + Packaging

Groundskeeper Willie

Cool beans, cheeky brews.

Groundskeeper Willie coffee bag with orange, toffee and candied nuts
Groundskeeper Willie Coffee Roasters sandwich board outside the roastery
ScopeBrand identity, packaging, brand extension, signage and merch
SectorSpecialty coffee

A playful specialty-coffee brand built from packaging to signage, and still going strong.

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Archive

Two decades leaves a long list.

Let’s talk about where your brand should be.