CASE STUDY
Bakestone
Brothers
Bringing the warmth and tradition of a family bakery into the modern retail world. This project focused on translating the heritage of Bakestone Brothers into a cohesive brand and packaging system that could scale across grocery shelves in Canada and the United States. Through thoughtful design, clear storytelling, and a flexible visual framework, the work transformed an artisan bakery identity into a recognizable retail brand spanning nearly ninety products.
SOLUTIONS
Branding
+ Strategy, positioning, and tone of voice
+ Identity systems, logos, and brand guidelines
+ Visual storytelling and brand narratives
+ Brand strategy consultant
Design
+ Logo and identity design
+ Custom typography and wordmarks
+ Packaging, print, and digital design
+ Graphic design services
Direction
+ Campaign concepts and creative direction
+ Photography and video oversight
+ Visual communication and storytelling
Digital
+ Website design and user experience
+ UI/UX design and content architecture
+ Digital branding and interactive experiences
Consulting
+ Brand audits and creative workshops
+ Strategic planning for brand growth
+ Visual identity and storytelling guidance
MEET AARON
Designer +
Storyteller + Creative Thinker.
Aaron is the mind behind Serif + Gold // Creative Studio - where design and storytelling come together to shape brands and spark connections. With nearly two decades of experience in branding, graphic design, and visual communication, Aaron’s work spans everything from bespoke typography and packaging to digital campaigns and brand strategy.
VISION
Help brands and businesses shine through strategic design, compelling storytelling, and creative leadership.
AGENCY FRIENDS
