A Pacific Northwest brand, built from the name up.
Pacific Coast Fruit Packers needed a market-ready retail brand that captured the spirit of the coast and stood out in a competitive dried-fruit category. The work ran the full distance: name, logo, brand direction, packaging, photography direction, and digital, all built to feel adventurous, premium, and shelf-ready.
Natural origins, premium expectations, crowded shelf.
The brand had to speak to where the fruit came from and the quality customers expect, with a memorable name and a cohesive packaging system flexible enough to expand into juices and other dried fruit without losing its Pacific roots.
Fuel your adventure.
Built from the ground up, the brand balanced a rugged coastline spirit with clean, modern design and an adventurous voice rooted in Canadian-grown produce. The name, Wild Coast Fruit Co., and the story of wild coastlines and fresh flavour gave the whole system its through-line.
From the shelf to the screen.
ackaging combined matte and gloss finishes, bold typography, and vibrant photography for a premium, tactile shelf presence, built with print partners. A dedicated, art-directed photography style shot with Canadian photographers carried across packaging and a digital presence that extended the story online, with user-generated content building community around the brand.
Launched, and standing out.
Wild Coast launched as a brand that tells the story of its British Columbia origins, quickly establishing a standout shelf presence through authentic storytelling and high-quality design, with a unified adventurous message across every platform and a foundation ready for future product expansion.