Three brothers, one label, decades in the making.
The Sidhu family had been growing grapes in BC's Okanagan since 1999, supplying fruit to some of the region's best wineries. The next generation, three brothers, wanted to do something with that foundation beyond the vineyard gate. Partnering with celebrated winemaker Jason Parkes, they launched Vasanti Estates, a new wine brand with a direct-to-consumer e-commerce model, a tasting room, and a wine club subscription service, priced to span both the mid-range and premium ends of the market.
Stand out in the most decorated wine region in Canada.
Oliver and Osoyoos alone have nearly 50 licensed grape wineries, and BC has over 280. Launching a new label here means competing against names with roots, reputations, and loyal followings. Vasanti needed to feel premium from the first impression, speak to a millennial audience that buys on packaging and peer recommendation, hold enough classical weight for the Baby Boomer contingent, and build a visual system that could carry across bottle formats, gift packaging, and digital without losing its character.
Dark luxury, with something personal in the detail.
The creative direction married the heritage of South Asian mehndi art with modern minimalism, a "Dark Luxury" world that felt both ancient and entirely current. Matte black bottles, intricate copper foil lotus illustrations, and a clean typographic back label anchored the red wine range. The white Chardonnay received its own expression, lighter palette, rose-gold on clear glass, keeping the family connection while signalling a different experience. Both mehndi illustrations were customised so they shared common design elements, and certain details appear in groups of three, a quiet nod to the three brothers who built the brand.
From the cork to the newsfeed.
Label design covered the full range, with complete print setup for production. The back label hierarchy was designed to let tasting notes lead, with the "Getting Together" headline carrying the brand message and secondary copy reinforcing the occasion-led positioning. Gift box packaging was developed for both reds and whites, and a special edition design extended the line for key seasonal moments. Even the corks carried printed quotes about connection, extending the brand story to the exact moment the bottle opens. Social support aligned the visual system to digital channels, giving Vasanti a presence from shelf to screen that stayed true to the same tone.
A bottle that earns its place on the table.
Vasanti Estates launched with a visual identity strong enough to stand alongside BC's most established wine labels and distinctive enough to be immediately recognisable. A family that spent decades growing world-class grapes finally had packaging worthy of what was inside.