Supplements, made to feel good about.
Zubi is a nutrition brand spanning capsules, gummies, and collagen powders, built to feel both credible and approachable in a crowded wellness market. The work ran from strategy through to a flexible identity and packaging system that lets each product stand out while reading as one family.
Clinical or cartoonish. Zubi needed neither.
Wellness packaging tends to swing between sterile medical and overly playful, one loses warmth, the other loses trust. Zubi had to be vibrant and welcoming while holding nutritional integrity, and flexible enough to grow across categories.
Nutrition as momentum, not rules.
Most wellness brands frame health around what to avoid. Zubi flipped it: optimism, vitality, and self-care, healthy choices as confidence rather than obligation. That belief shaped both the message and the look.
Bright, clear, and built to scale.
A bright white foundation signalled purity and transparency, curved colour fields carried energy and separated products, and botanical, ingredient-led illustration tied each supplement back to what is in it. Vegan, gluten-free, and non-GMO cues sat in a clear hierarchy across formats, retail and direct-to-consumer.
A vision investors could see.
The work brought the brand to life in a way that resonated with ownership and investors, giving them a clear, compelling picture of what Zubi could become and aligning everyone around the strength of the concept and how it could expand.