One brand, every touchpoint, built to grow.
HiFive Chicken is a fast-growing quick service restaurant built on bold flavour and high energy. The work started with brand strategy and grew into a full ecosystem: guidelines, packaging, digital, environmental design, and the marketing systems that keep a franchise brand consistent as it expands.
Scale fast, without falling apart.
Quick service is saturated and runs on speed, consistency, and memory. The job was to stand out and build a system that could roll across multiple locations without fragmenting into slightly different versions of itself.
Energy you can recognise in a second.
The brand was built on bold, simple, expressive design, approachable and fun but trustworthy, engineered for clarity and repetition so every location reinforced the same experience. The HiFive name even carried into sound, claps and finger clicks woven into the identity, with hand imagery threaded through the visual language.
From the storefront to the phone.
Execution spanned franchise guidelines, packaging, and environmental buildouts down to tiles, paint, and custom furniture, plus menus, gift cards, and mailers, a full website redesign, and a social and advertising strategy that lifted following and engagement. Every touchpoint pulled from one system.
A brand that scales and still feels like itself.
HiFive grew into a cohesive, scalable system that holds its identity across locations and performs across physical and digital. Proof that a well-built brand system supports rapid growth without losing clarity or impact, and a project we can still high-five each other on.