Two brothers. Two markets. One name.
Jamie Schreder built a reputation in commercial real estate across Langley and Surrey. Cory Schreder led residential sales and property management. Business owners and investors knew the brand well. Homebuyers and sellers saw much less of it. Fraser Valley sales were slowing under high interest rates, and buyers and sellers were putting off decisions. The name needed to do more on the residential side without giving up the commercial standing it had earned.
People hire people.
Homeowners want plain answers and an agent they trust. The Schreder story already offered both: two brothers who pick up the phone, a skilled team behind them, and deep roots in the community they serve. The team's own values said it best. They are not in the business of real estate. They are in the business of people. The brand didn't need a new personality. It needed more places to show the one it already had.
Expand the presence, not the promise.
The strategy put one position across both sides of the business: personalized real estate with a commercial edge and a residential heart. Then each channel got one job. The website became the hub. Content gave people a reason to visit. Email kept them close between moves. Social put the team in front of the community every week. Commercial work went on LinkedIn. Residential work led everywhere else.
A guide for each side of the deal.
The Home Buyer's Guide and Home Seller's Guide cover the whole process, from choosing an agent to moving day. Pricing strategy, showings, offers, closing costs and checklists sit next to the team, their community work and their clients' words. Editorial serif headlines and warm photography of the actual team keep the guides personal. Each one works as a printed leave-behind at an appointment and as a download that builds the email list.
Stay useful between moves.
People buy or sell a home every few years, so most of the brand's work happens in between. Email drip campaigns pick up each guide download with a sequence written for buyers or for sellers. Social stays focused on three things: neighbourhood highlights, plain market insight and the team out in the community. SEO content on market trends, home tips and investment advice brings new visitors in and gives the emails something worth sending.
Consistency compounds.
Website traffic grew 5X over the year. No single campaign did it. The same voice turned up in the same places, week after week, until the community knew where to find the Schreders when the time came. Presence is built, not bought.
Questions
How does a real estate team grow its website traffic?
Through consistency, not a single campaign. For Schreder Brothers, website traffic grew 5X over the year as the same voice turned up in the same places each week: a website as the hub, buyer and seller guides, email drip campaigns, social and SEO content.
How do you market a brokerage that does both commercial and residential real estate?
Put one position across both sides, then give each channel one job. The Schreder position is personalized real estate with a commercial edge and a residential heart. Commercial work went on LinkedIn, and residential work led everywhere else.
What was Aaron's role with Schreder Brothers?
Aaron Armstrong led marketing strategy, creative direction and delivery as Director of Marketing. The scope covered brand expansion, a Home Buyer's Guide and Home Seller's Guide, email drip campaigns, social media and content strategy.
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