The work is the pitch.

Brands told in full. The archive keeps the receipts. Everything here had to earn shelf space, command a premium, or age into an asset.

Craft brewing

Camp Beer Co.

A beer for people who'd rather be outside.

Camp Beer Co - Lead Wide
Camp Beer Co - Lead Tall
ScopeStrategy, identity, packaging, web
SectorCraft Brewing, British Columbia

How a taproom favourite earned the packaging to compete on a shelf, without losing the campfire.

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Omnichannel Brand + Packaging + Environmental + Digital

Hi-Five Chicken

Bold flavour, high energy, built to scale.

ScopeBrand strategy, guidelines, packaging, environmental, website, social + campaigns
SectorQuick Service Restaurant

A full QSR brand system built to stay recognisable as it scales across franchise locations.

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Brand Strategy + Identity + Packaging + Web

XeroStrip

Better sleep, better health, better living.

ScopeBrand strategy, positioning, identity, packaging, creative direction, go-to-market
SectorOral care CPG, direct to consumer

A direct-to-consumer dry-mouth brand built from strategy through identity, packaging, and launch.

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CPG System + Brand Identity

Bakestone Brothers

An artisan bakery, built for the national shelf.

ScopeBrand refresh, packaging system
SectorBrand identity, packaging architecture, retail system

A heritage bakery identity and packaging architecture that scaled across nearly 90 SKUs in Canada and the US.

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Bakestone Brothers Everything Bagels
Brand Strategy + Identity + Website

Next Step Advisors

Helping family businesses navigate change.

ScopeBrand strategy, positioning, naming and descriptor, identity, website, collateral
SectorProfessional services, family enterprise advisory

A brand and identity that moved a family-business advisory firm from its founder's name to an independent brand built to scale.

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CPG System + Brand Identity

Goldy's Overnight Oats

Approachable nutrition, with a character to carry it.

ScopeBrand strategy, identity, illustration, packaging system
SectorBreakfast CPG

A character-led breakfast brand built to make nutrition feel warm, not clinical.

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Goldy's Overnight Oats brand world with character illustration
Goldy's Overnight Oats single pack
CPG System + Brand Identity

Meridian Smokehouse

A jerky brand with a sense of direction.

Meridian Smokehouse range across flavours
Meridian Smokehouse pack, front
ScopeBrand strategy, identity, brand architecture, packaging system
SectorSnack CPG

A premium jerky brand and sub-brand architecture built to scale across the dried-meat category.

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Brand Identity + Packaging

Wild Coast Fruit Co.

Pacific roots, made shelf-ready.

ScopeNaming, logo, brand strategy, packaging, photography direction, web + digital
SectorDried Fruit CPG

A Pacific Northwest fruit brand built ground-up, from the name to the packaging to the web.

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CPG System + Brand Identity

Zubi Nutrition

Nutrition that feels like a yes, not a no.

Zubi Nutrition packaging range
Zubi Nutrition single pack detail
ScopeBrand strategy, identity, packaging system, digital
SectorWellness CPG

A supplements brand that makes nutrition feel empowering, across capsules, gummies, and powders.

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Packaging + Brand Strategy + Social

Vasanti Estates

Heritage grapes. Modern luxury. A family winery built to be remembered.

ScopeBrand strategy, label design, print setup, special edition design, gift packaging, social support
SectorWine / Beverage / CPG

A from-scratch Okanagan wine brand built on three generations of grape growing, designed to feel premium from the first glance on shelf.

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Label System + Illustration

Mariner Brewing

Every beer, a new destination.

A flight of Mariner Brewing beers with associated can labels behind
Mariner Brewing Drops of Jupiter Altbier can held in a hand
ScopePackaging label system, illustration direction, naming, brand storytelling
SectorCraft Brewing

A narrative label system that grew across nearly 20 SKUs over two years.

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Brand Strategy + Identity + Digital + Marketing

Orogen Royalties

A junior royalty company with a genuine edge, built to be seen.

ScopeBrand strategy, logo and identity, website direction, advertising direction, go-to-market strategy
SectorMining / Junior Royalty / Investor Relations

A full brand and marketing strategy for a newly formed junior mining royalty company launching into a crowded, credibility-driven space.

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Brand, Packaging + Promotional Strategy

Lighthouse Brewing Company

From a house of brands to a brand with a story.

ScopeBrand strategy, positioning, brand architecture, packaging direction
SectorCraft Brewing

A strategic repositioning that moved an established BC brewery from a house of brands to a branded house.

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Brand Identity + Packaging

Groundskeeper Willie

Cool beans, cheeky brews.

ScopeBrand identity, packaging, brand extension, signage and merch
SectorSpecialty coffee

A playful specialty-coffee brand built from packaging to signage, and still going strong.

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Archive

Two decades leaves a long list.

Let’s talk about where your brand should be.