A senior creative lead for the team you already have.

The sales team is busy. Marketing is one or two good people, or a general manager doing it between everything else. They produce a lot, and most of it is done well enough.

What is missing is not effort. It is someone senior who owns how the brand looks and sounds, says no to the off-brand brochure, and makes the next campaign better than the last. A full-time creative director is a big hire for that. A freelancer for each job rarely builds anything lasting. There is a better middle.

What changes

1. Your team gets backup. Someone senior to review, direct and unblock the work they are already doing.
2. The brand holds together. One standard across sales material, campaigns, signage and web.
3. No overhead. Reserved hours each month, with no salary, benefits or notice period.

How it works

1. A fit call. We talk through your team, your sales cycle and where the work slows down.
2. A brand audit. A short look at what exists, what is working and what is not.
3. A monthly rhythm. Reserved hours, a regular review and a priority list agreed with your lead.
4. Steady improvement. Quarterly check-ins on what moved and where to put the hours next.

What’s included

• Creative direction on campaigns and sales material
• Brand guidelines and templates your team can use without waiting
• Design review and approvals
• Agency and freelancer briefing and oversight
• Hands-on design when the team is stretched
• Typically 20 to 60 hours a month

Proof

Twenty years of creative direction across CPG, craft beverage, food and consumer brands, including founding creative director at Camp Beer Company. Direct access, with no account manager relaying feedback. This is the model behind the creative partnership page, written for businesses where marketing is lean and sales is not.

Who it fits

Established, sales-led businesses where marketing is lean: building products, manufacturing, professional services, food and beverage, real estate and trades. Teams that have good people and want them to look good.

Who it doesn’t fit

Businesses with a full creative department, or those that want the lowest-cost production. It is also a poor fit if nobody on your side can make decisions.