A brand that earns its place on the shelf.
Brand strategy and packaging for craft beverage and CPG brands, from the first positioning conversation to production-ready files.
You have a good product and a retail listing, or one coming. The shelf is crowded, the buyer gives you seconds, and the pack has to do the talking.
A lot of young brands get the product right and the packaging a little late. The label was made quickly, the range grew one SKU at a time, and now nothing quite matches. It works. It just does not look like the business you have become. That is a normal place to be, and it is the moment a senior hand pays for itself.
What changes
- A clear idea behind the pack. Positioning first, so every choice has a reason.
- A range that belongs together. One system that holds across the shelf, the cooler and the can.
- Files that print right. Production-ready artwork, prepared to your printer’s requirements.
How it works
- Listen and look. Your product, your buyers, your shelf and the competitors on it.
- Position. The idea the brand stands for, in a few plain lines you can repeat.
- Design. Identity and packaging developed together, checked against a real shelf and a real screen.
- Production. Final files and a launch checklist.
What’s included
- Brand strategy, naming and messaging
- Identity system and brand guidelines
- Packaging design: labels, cans, bottles, cartons and sleeves
- Range architecture for new SKUs
- Production-ready files
- Launch creative for retail and online
Proof
Aaron was founding creative director of Camp Beer Company, where he built the brand from inception, including the packaging and the Camp Grounds space. More on the work page: Meridian Smokehouse, Bakestone Brothers, Goldy’s Overnight Oats and Hi-Five Chicken. Twenty years across CPG, craft beverage and food, with direct access and no account manager in between.
Who it fits
Founder-led food, beverage and craft beverage brands moving from local to regional, brands entering new retail or liquor listings, and teams about to add SKUs.
Who it doesn’t fit
Brands that need a label tomorrow at the lowest possible price, or want a logo and nothing else. The value here is the thinking behind the pack.
Launching, listing or adding SKUs? Serif + Gold designs the brand and the pack together. Get in touch to talk it through.
Talk it through