A website that matches the business behind it.
Art direction and design for companies whose website has not kept pace with their growth.
The business has moved on. New products, a stronger team, maybe a new look. The website is still the one built when you were smaller, and it is the first place a buyer, a partner or a recruiter checks.
Most sites do not fail loudly. They quietly say less than the business deserves, and nobody owns the fix because it touches everything: brand, copy, sales, search and the people who maintain it. A good website is a brand decision first and a technical one second. That is where the work starts.
What changes
- First impressions improve. The site says what the business does, plainly, in the first screen.
- The brand shows up properly. Type, colour, photography and tone, all on purpose.
- Your team can run it. A structure and content model someone in the office can keep up to date.
How it works
- Audit and goals. What the site does today, what it should do and who needs to use it.
- Structure and copy direction. A sitemap, page purposes and the messages that lead each one.
- Design. Key pages designed in detail, then a component system for the rest.
- Build and launch. Handover to a development partner with clear specifications, and design oversight through to launch.
What’s included
- Art direction and web design
- Sitemap, content structure and messaging direction
- A design system your developer can build from
- Landing pages for campaigns and launches
- Design oversight during the build
- Search-friendly structure from the start
Proof
The Serif + Gold site was designed and built with a development partner, with a full design system and content model behind it. More on the work page: XeroStrip and Next Step Advisors, both with strategy, identity and web. Twenty years of brand work, so the site starts from the brand, not from a template.
Who it fits
Businesses with a clear brand or a rebrand underway and a site that no longer fits, and marketing teams that need design direction and a build partner without managing a whole agency.
Who it doesn’t fit
Businesses looking for a template site at the lowest price, or an ecommerce build with heavy custom functionality. This is design-led work with a development partner, not a software house.
Is the website holding the business back? Serif + Gold art directs and designs sites with a trusted development partner. Get in touch to talk it through.
Talk it through