Camp Beer Co.

Camp Beer Co. has become more than just a brewery - it’s a community hub where every can, pour, and post carries a story of connection, adventure, and authentic Canadian culture. With a brand narrative built around the spirit of the outdoors and the warmth of shared moments, the brewery has established itself as a leader in experiential branding and storytelling. This brand experience is anchored by innovative touchpoints and community-driven content.

Challenge

Craft a cohesive brand identity that connects every touchpoint, from the taproom to the trail, while building deep emotional connections with a diverse audience. This includes integrating digital experiences like QR codes and video storytelling to enhance customer engagement and loyalty.

Aaron has been at the heart of our brand’s journey, shaping the voice, visuals, and experiences that define Camp. His creative direction has transformed our vision into a living, breathing community, capturing the spirit of adventure that our team and customers share.

Integrated QR Code Strategy

Every new can release is designed with a unique QR code, linking directly to behind-the-scenes videos, brewer interviews, and product stories, transforming each can into an interactive storytelling moment. This initiative has helped bring the brewing process to life, showcasing the care, creativity, and collaboration behind each brew.

Experiential Content Creation

In addition to traditional product descriptions, Camp Beer Co. uses immersive video content to highlight the people, places, and passions behind the brand. This includes brewers discussing their craft, behind-the-scenes footage of brewing days, and event highlights that capture the vibe of the taproom and outdoor adventures.

Inclusive, Character-Rich Visuals

The brand’s visual identity includes wide-ranging illustrations depicting diverse characters, allowing customers to see themselves reflected in the brand. This extends to real dogs of staff, family, friends, and loyal customers, celebrating the taproom’s reputation as one of the most dog-friendly patios in BC—a detail that adds authenticity and warmth to the brand’s image.

Social and Community Engagement

Camp Beer Co. has cultivated a highly engaged community, leveraging a tone that feels like a conversation with friends around a campfire. This includes regular social media updates, live events, and partnerships with local artists and musicians to create a rich, multi-layered brand experience.

Impact

• Increased customer engagement through QR-driven video content, resulting in higher repeat visit rates and stronger brand loyalty.

• Enhanced social media presence, with a nearly 65% female audience and a highly active local following.

• Deeper community connections, supported by local partnerships and event sponsorships, including collaborations with the Langley Rivermen and charity fundraisers like the LAPS campaign, which raised over $53,000.

Conclusion

Camp Beer Co. is a testament to the power of storytelling in building a brand that resonates on a deeply personal level. From digital touchpoints like QR codes to real-world community connections, the brewery has created a full-circle brand experience that captures the spirit of exploration and togetherness.