Frequently Asked Questions

Serif + Gold is based in Surrey, British Columbia, in the heart of the Lower Mainland. The studio serves brands across Metro Vancouver, the Fraser Valley, Vancouver Island, the Okanagan, and throughout British Columbia and Western Canada. The studio also works with clients across Canada and internationally, particularly CPG and food and beverage brands that operate in multiple markets. Location does not limit the quality of collaboration, but there is a particular understanding of the Western Canadian market, its retail landscape, and its consumer culture that comes from being based here.

Extensively. Craft beer and beverage branding is one of the studio's core specialisations. Serif + Gold has worked with brands including Camp Beer Co., Mariner Brewing, and Lighthouse Brewing, covering everything from brand identity and packaging systems to taproom experience and retail strategy. The BC craft beverage market is competitive and community-driven. Success requires more than an eye-catching label. It requires a brand story that resonates locally while standing out in an increasingly crowded retail landscape. That balance between authenticity and shelf impact is central to how the studio approaches every beverage project.

Absolutely. Getting onto grocery shelves in BC, whether that is a chain like Save-On-Foods, Independent grocers, or specialty retailers, requires packaging that meets retail specifications and stands up visually against established national brands. Serif + Gold has direct experience creating packaging systems for brands that have successfully launched into Canadian grocery retail, including Bakestone Brothers, which scaled to nearly ninety products across Canadian and US markets. The studio can help with everything from initial brand and packaging development through to sell sheet design and trade presentation materials that support your pitch to buyers.

Yes. Serif + Gold partners with other agency partner for digital marketing, social media management, event marketing, and marketing technology. For brands that need a broader marketing ecosystem alongside their creative and design work, this partnership gives you access to a full-service team without the overhead of a large agency. The studio can also connect you with trusted specialists in web development, SEO, content production, and photography across the Lower Mainland.